We are a boutique branding studio of design thinkers—driven by creating beautiful artifacts and spaces for our clients, seeing their light transform into vibrant experiences.

RLR work session
MEET THE TEAM

Our design skill sets include branding, experiential graphic design, web design, and digital experiences. We bring a well-rounded approach to each project, instilling a people-centered design mentality in our work.

Rod Reid
Founder
Bre Smith
Principal, Creative Director
Noel Fliss
Lead Experiential Graphic Designer
Nikki Schier, CAPM
Studio Director
Corbin Lorntz
Experiential Graphic Designer

"The nice thing is that they are nice human beings and they have passion for what they do and do good things in the community."

—Karl Berron,
former CEO of Indiana Association of REALTORS

"[RLR] had a way of guiding our thinking that was both creative and conceptual."

—Dr. Nadine S. Pence,
former Director of The Wabash Center
Our Values

Listening.

Our process begins with active and intentional engagement for authentic, resonant work.

Design Thinking.

We focus on the perspective of real people to establish designs that are effective and functional.

Creativity.

We believe imagination and out-of-the-box thinking are key to making spaces memorable and inspiring.

Curiosity.

Our team is not afraid to ask "What if..." to explore new ideas that make meaningful experiences.

Community.

As we create a sense of place, we create real connections that foster inclusivity and belonging.

Innovation.

We embrace new tech and materials to elevate ideas and keep experiences fresh and interactive.

Our process blends the design phases of the architecture world with human-centered design methods.

Discovery.
Listen to client goals, and understand historical, cultural, and societal context of people and place.
Strategy.
Build strategies for revealing core messages and placement of messages for the desired experience.
Design.
Create distinct identities and environments through dimensional and digital graphics.
Actualize.
Coordinate with vendors and fabricators to facilitate the production of solutions.
CERTIFICATIONS + AFFILIATIONS

Affiliated with the Society of Experiential Graphic Design (SEGD)

Certified Minority-owned Business Enterprise (MBE)

Certified vendor for the City of Indianapolis Department of Public Works

Certified vendor for the State of Indiana Department of Natural Resources

Let’s work together.

We want to get to know you—how you see your brand, where it shines brightest, and how we can amplify that light into new experiences.