Our team contributed to the transformation of Conseco Fieldhouse, opened in 1999, into Gainbridge Fieldhouse—the second-largest renovation project in NBA history. Since opening in 2021, the Fieldhouse has been a top destination for basketball fans as home to the Indiana Pacers and Indiana Fever.
The recent wayfinding signage updates are part of a larger modernization effort to elevate the venue’s aesthetics and meet contemporary fan expectations. The new signage design celebrates the Fieldhouse’s heritage while enhancing navigation and accessibility for today’s sports enthusiasts.
The design embraces Indiana’s blue and gold, colors that evoke pride in the state and its sports teams, through a creative use of materials. Rich blue laser-cut aluminum section number panels reveal a bright gold background, achieving high-contrast legibility with an industrial yet sculptural style. Exposed brushed aluminum studs and framing further enhance the industrial aesthetic, perfectly complementing the Fieldhouse renovation.
The design embraces Indiana’s blue and gold, colors that evoke pride in the state and its sports teams, through a creative use of materials. Rich blue laser-cut aluminum section number panels reveal a bright gold background, achieving high-contrast legibility with an industrial yet sculptural style. Exposed brushed aluminum studs and framing further enhance the industrial aesthetic, perfectly complementing the Fieldhouse renovation.
Our team designed graphics to brand the Pacers and Fever areas within the Fieldhouse, instilling pride in the teams’ heritage and creating an atmosphere of high energy that athletes, coaches, trainers, and staff need to focus and prepare for game night.
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