NXG Youth Motorsports

NXG Youth Motorsports, Inc. is a 501c3 non-profit organization that conducts educational driving programs using motorsports activities as learning tools. RLR has been the branding consultant for NXG Youth Motorsports since its founding in 2006. We have supported the launch and growth of the organization, providing the visual identity that reflects its mission—to be a catalysts for life-skills development and STEAM education—offering youth a positive and safe, hands-on experiences. The brand system includes a contemporary logomark that embodies speed and movement to represent NXG's roots in motorsports, while maintaining a youthful appeal with its vibrant green color and bold, custom letters. From print collateral, to program visual identities, to its website, RLR has extended the system to a variety of materials to build consistency when communicating to its audience.